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Paolucci and Sacile, both faculty of the Department of Communication, Computer, and System Sciences at the University of Genova, assert that in today's increasingly globalized, fast-paced marketing environment, agent-based technology will become more and more necessary for keeping businesses responsive to marketing changes and customer needs. Using a fictitious firm as an example throughout the book, the authors offer graduate-level students and experienced industry professionals a practical, comprehensive look at issues of design, planning, scheduling, and control; simulation techniques for validating systems before implementation; and future challenges. Numerous charts, diagrams, and drawings illustrate and clarify the text. Annotation ©2004 Book News, Inc., Portland, OR More Reviews and Recommendations |
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