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Borja de Mozota (Université Paris X Nanterre) applies the principles of creative design to create a new organizational model that is flat and flexible and encourages individual initiative and risk taking, explains how design creates value in an organization, and suggests design management tools that marketers, business managers, and design managers can use in their decision making processes when managing design projects. Annotation ©2004 Book News, Inc., Portland, OR Tags: design management |
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