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This textbook explores the sources of entertainment programs, the factors affecting audience size, and the aspects of technology, economics, ownership, and regulation that affect programming strategies and practices. Previously titled Broadcast/cable/web programming, it discusses broadcast television, radio, cable, and the online video world. The seventh edition updates rating practices and expands the material on minority audiences and international programs. Annotation ©2004 Book News, Inc., Portland, OR More Reviews and Recommendations Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also serves as editor-elect of the JOURNAL OF RADIO STUDIES, 2005-2008. Dr. Ferguson earned a bachelor's and master's degree from The Ohio State University and his doctorate from Bowling Green State University. Tags: media programming |
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