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When the Medicis, a Florentine banking family of 15th century Italy, brought together a wide range of thinkers and artists under the patronage, they helped spark an explosion of knowledge and creativity known as the Renaissance. The author of this volume (written for a business audience) believes that it is possible to recreate this type of explosion by finding the "intersectional" ideas that cross between disciplines and cultures. By "stepping into the Intersection," entrepreneurs and others can find the innovative ideas that can lead to the "Medici Effect." Annotation ©2004 Book News, Inc., Portland, OR |
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