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Corporations have customarily viewed environmentalism as a threat to the bottom line. But savvy corporate executives have regarded the sustainability imperative as an opportunity to gain competitive advantage, reduce costs, increase employee loyalty, and stimulate greater innovation while improving the health of both planet and people. The Natural Step model for sustainability has gained international acclaim from some of the world's most respected scientists. In this first book in English on the topic, the authors explain The Natural Step and reveal through detailed case studies how four leading corporations - IKEA, Scandic Hotels, Interface, and Collins Pine - are using it to great advantage as a central part of their corporate strategies. Timely, practical, and exciting, The Natural Step for Business will be of special interest to business leaders, environmentalists, and all students of sustainability. |
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