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White, president of a leading innovation management and new product development consulting firm, draws on in-depth interviews with leaders in all fields to show how to achieve a creative mindset to build a new organization, launch a new product, and stay ahead of competitors. B&w photos of innovators and products are included. Annotation ©2003 Book News, Inc., Portland, OR More Reviews and Recommendations Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit newideasaboutnewideas.com. Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit newideasaboutnewideas.com. |
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