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A fresh & insightful view of a period in American art & design that has been given little due & even less analytical thought. In the 30s, when industrial design emerged as an American profession, its founders hoped to create a coherent environment for what they self-consciously referred to as the machine age. They aimed to renew the marriage of art & industry. Chapters: a consumer society & its discontents; machine aesthetics; the new industrial designers; selling industrial design; industrialized design; everything from a match to a city; the practical ultimate; from depression to expression; & a microcosm of the machine-age world. B&W photos. |
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