World View: Global Strategies for the New Economy

World View: Global Strategies for the New Economy ebook

A collection of Harvard Business Review articles, featuring examples of strategies used by successful companies worldwide in moving toward global markets. Articles are in sections on emerging markets, Europe and Asia, corporate strategies, and leadership. Discussion encompasses areas including survival strategies for local companies in emerging markets, making the most of foreign factories, managing information technology, and supply chain management, Hong Kong style. Includes article summaries. Garten is dean and professor in international trade and finance at the Yale School of Management. Annotation c. Book News, Inc., Portland, OR More Reviews and Recommendations

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